OUR BRAND

CENTRAL NEW JERSEY HAS ALWAYS BEEN AT THE HEART OF IMPORTANT AMERICAN MOMENTS. 


We were at the center of the turning point of the American Revolution. More battles were fought here than in any other state. We’re proud of our home: we are a prolific region, centered around amazing educational opportunities, natural resources, gorgeous scenery, great food, intense politics, and rich heritage. And, New Jersey is the home of world-class sports.


When you’re from Central New Jersey — and you know where that is — you care about the things that really matter: our people, our diverse culture, and our soccer. That’s REAL. After all, we’re home to more soccer than any other state in the union.


So, when our fans cheer, “REAL!” it’s way beyond a moment in a match. It carries the legacy, the future, and the pride of REAL Central New Jersey.

 
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#beREAL
Our Mission at Real Central NJ Soccer is to...

ENTERTAIN

Bring affordable, high-level soccer to central New Jersey and Bucks County.

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DEVELOP

Be a platform to help develop regional talented players with professional ambitions.

CONNECT

Use soccer and our club as a means to connect our local community through business and service.

WE BELIEVE IN...

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TONALITY

Be real, Central New Jersey. Be confident and approachable, never standoffish. We tell it how it is, but we are never unkind. We offer trust in partnership with our fans and community. We’re honest and welcoming. 

Talk about “we” or “us” and not “they” or “them” when speaking to fans or about fans and our community — and our community may be spread far and wide. Whether communicating in social media, video, print, or in person be inclusive. Invite others into the conversation and to join our celebration of sport and community. And, all the while, be your authentic self. When you demonstrate our core values, it’s easier to build a strong and lasting relationship with our community.

TYPOGRAPHY

We've selected two typefaces for use across all media: Teko and Roboto. Teko should be used for headlines and accents, and placed in all-caps. Roboto is used for body and general copy, and can be used for other support and accents.

Both fonts are open source and available through Google Fonts.

HEADLINE

TEKO REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567 “ ” ! @ # $ % ^ & * ( ) _ + : ; < > ?

SUBHEAD

TEKO SEMI-BOLD 600

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567 “ ” ! @ # $ % ^ & * ( ) _ + : ; < > ?

VARIATIONS

TEKO REGULAR 400, LIGHT 300, BOLD 700

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567 “ ” ! @ # $ % ^ & * ( ) _ + : ; < > ?

BODY COPY

Roboto

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567 “ ” ! @ # $ % ^ & * ( ) _ + : ; < > ?

SUPPORT AND ACCENTS

Roboto Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567 “ ” ! @ # $ % ^ & * ( ) _ + : ; < > ?

HEADLINES, EMPHASIS, AND IMPORTANT PHRASES

Shadows Into Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567 “ ” ! @ # $ % ^ & * ( ) _ + : ; < > ?

 

COLOR

Our colors are essential to our brand and identity — as much as our logo and type forms. 

Red is our intensity. Red is our passion that flows through all we do. Red is a gem and evokes energy, power, vigor, leadership, courage, passion, and joy. 

Blue is the fierceness of our authenticity. It is secure, trustworthy, loyal, confident, and courageous. 

Our neutral tones of black, grey, and platinum are stable, functional, and powerful. 

We are joyful and optimistic, as evoked by our gold accents.

 

PRIMARY

#991B1E
RGB 153, 27, 30
HSV 359, 82, 60
CMYK 25, 100, 99, 24
LAB 34, 51, 34
PMS 18-1655

RUBY

#253551
RGB 37, 53, 81
HSV 218, 54, 32
CMYK 91, 78, 43, 38
LAB 22, 0, -19
PMS 18-4041

SAPPHIRE

SECONDARY

#731416
RGB 115, 20, 22
HSV 359, 83, 45
CMYK 31, 98, 95, 44
LAB 25, 41, 26
PMS 18-1658

BLOOD

#1C283D
RGB 28, 40, 61
HSV 218, 54, 24
CMYK 90, 78, 49, 53
LAB 16, 0, -15
PMS 19-3925

REVOLUTION

NEUTRAL ACCENTS

#D9D9D9
RGB 217, 217, 217
HSV 0, 0, 85
CMYK 0, 0, 0, 15
LAB 87, 0, 0

LIGHT

#737373
RGB 115, 115, 115
HSV 0, 0, 45
CMYK 0, 0, 0, 55
LAB 48,  0, 0

NEUTRAL

#242424
RGB 36, 36, 36
HSV 0, 0, 14
CMYK 0, 0, 0, 86
LAB 14, 0, 0

DARK

METALLICS

#E9EDEE
RGB 233, 237, 238
HSV 192, 2, 93
CMYK 7, 4, 4, 0
LAB 93, -1, -1
PMS METALLIC 8420 C

PLATINUM

#FED110
RGB 254, 209, 16
HSV 49, 94, 99
CMYK 1, 16, 98, 0
LAB 86, 5, 84
PMS METALLIC 871 C

GOLDEN

PROPORTIONATE COLOR APPLICATION

SHADES

Color shades can be made exclusively from the secondary palette colors and only with the percent values specified below.


They can be used as additional accents, but should be used sparingly and only for web. Example applications include slices in charts and graphs and solid color fields or overlays.

REVOLUTION

#4F5B70

REVOLUTION 80

#828EA3

REVOLUTION 60

#9BA7BC

REVOLUTION 50

BLOOD

#5A0000

BLOOD 110

#8D2E30

BLOOD 90

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IDENTITY

 

SEAL

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LOGO MARK

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LOGO-TYPE LOCKUPS AND VARIATIONS

EXTRA WIDE

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STANDARD

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AVATAR

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DO'S AND DON'TS

  • Please do not recreate the logo, mark, logotype, or any of the elements within the identity system. 

  • Do not recreate or adjust the type; each lockup has manually kerned letterspacing.

  • Do not recolor an identity element.

  • Do not stretch, rotate, or skew the identity or type forms.

  • You may scale any element but consider using an identity element appropriate to the width, height, and scale of the context.

  • Ensure there is appropriate contrast between the identity element and the background.

  • Observe clearspace requirements, regardless of co-branding or context.

  • Do not place art or other typography on top of the logo or mark.

  • You may choose to include a solid white stroke around the perimeter of any identity, which may not be any thicker than the inner red band that connects to the horse; it must be outset.

SEAL CLEARSPACE GUIDELINES

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MARK CLEARSPACE GUIDELINES

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50% transparency against platinum

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Min 85% transparency against primary or secondary colors

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Adjust down to 5% opaque to ensure good contrast with overlayed type

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STARFIELD

While Central New Jersey is steeped in the rich history of our nation and our sport, we're also the birthplace of new stars. The starfield pattern can be used as an accent or as a field, without typesetting, as a separator. For other placement types, please seek guidance.

ASSET LIBRARY

If you have been granted access to the asset library, click the button below to log in. You'll find source EPS files for most artwork as well as high-quality PNG renderings, with transparencies — most are scaled at 2000px wide.

If you'd like access to the library of assets, get in touch.