OUR BRAND
CENTRAL NEW JERSEY HAS ALWAYS BEEN AT THE HEART OF IMPORTANT AMERICAN MOMENTS.
We were at the center of the turning point of the American Revolution. More battles were fought here than in any other state. We’re proud of our home: we are a prolific region, centered around amazing educational opportunities, natural resources, gorgeous scenery, great food, intense politics, and rich heritage. And, New Jersey is the home of world-class sports.
When you’re from Central New Jersey — and you know where that is — you care about the things that really matter: our people, our diverse culture, and our soccer. That’s REAL. After all, we’re home to more soccer than any other state in the union.
So, when our fans cheer, “REAL!” it’s way beyond a moment in a match. It carries the legacy, the future, and the pride of REAL Central New Jersey.
#beREAL
Our Mission at Real Central NJ Soccer is to...
ENTERTAIN
Bring affordable, high-level soccer to central New Jersey and Bucks County.
DEVELOP
Be a platform to help develop regional talented players with professional ambitions.
WE BELIEVE IN...
TONALITY
Be real, Central New Jersey. Be confident and approachable, never standoffish. We tell it how it is, but we are never unkind. We offer trust in partnership with our fans and community. We’re honest and welcoming.
Talk about “we” or “us” and not “they” or “them” when speaking to fans or about fans and our community — and our community may be spread far and wide. Whether communicating in social media, video, print, or in person be inclusive. Invite others into the conversation and to join our celebration of sport and community. And, all the while, be your authentic self. When you demonstrate our core values, it’s easier to build a strong and lasting relationship with our community.
TYPOGRAPHY
We've selected two typefaces for use across all media: Teko and Roboto. Teko should be used for headlines and accents, and placed in all-caps. Roboto is used for body and general copy, and can be used for other support and accents.
Both fonts are open source and available through Google Fonts.
HEADLINE
TEKO REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567 “ ” ! @ # $ % ^ & * ( ) _ + : ; < > ?
SUBHEAD
TEKO SEMI-BOLD 600
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567 “ ” ! @ # $ % ^ & * ( ) _ + : ; < > ?
VARIATIONS
TEKO REGULAR 400, LIGHT 300, BOLD 700
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567 “ ” ! @ # $ % ^ & * ( ) _ + : ; < > ?
BODY COPY
Roboto
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567 “ ” ! @ # $ % ^ & * ( ) _ + : ; < > ?
SUPPORT AND ACCENTS
Roboto Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567 “ ” ! @ # $ % ^ & * ( ) _ + : ; < > ?
HEADLINES, EMPHASIS, AND IMPORTANT PHRASES
Shadows Into Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567 “ ” ! @ # $ % ^ & * ( ) _ + : ; < > ?
COLOR
Our colors are essential to our brand and identity — as much as our logo and type forms.
Red is our intensity. Red is our passion that flows through all we do. Red is a gem and evokes energy, power, vigor, leadership, courage, passion, and joy.
Blue is the fierceness of our authenticity. It is secure, trustworthy, loyal, confident, and courageous.
Our neutral tones of black, grey, and platinum are stable, functional, and powerful.
We are joyful and optimistic, as evoked by our gold accents.
PRIMARY
#991B1E
RGB 153, 27, 30
HSV 359, 82, 60
CMYK 25, 100, 99, 24
LAB 34, 51, 34
PMS 179C
RUBY
#253551
RGB 37, 53, 81
HSV 218, 54, 32
CMYK 91, 78, 43, 38
LAB 22, 0, -19
PMS 655C
SAPPHIRE
SECONDARY
#731416
RGB 115, 20, 22
HSV 359, 83, 45
CMYK 31, 98, 95, 44
LAB 25, 41, 26
PMS 7627C
BLOOD
#1C283D
RGB 28, 40, 61
HSV 218, 54, 24
CMYK 90, 78, 49, 53
LAB 16, 0, -15
PMS 2867C
REVOLUTION
NEUTRAL ACCENTS
#D9D9D9
RGB 217, 217, 217
HSV 0, 0, 85
CMYK 0, 0, 0, 15
LAB 87, 0, 0
LIGHT
#737373
RGB 115, 115, 115
HSV 0, 0, 45
CMYK 0, 0, 0, 55
LAB 48, 0, 0
NEUTRAL
#242424
RGB 36, 36, 36
HSV 0, 0, 14
CMYK 0, 0, 0, 86
LAB 14, 0, 0
DARK
METALLICS
#E9EDEE
RGB 233, 237, 238
HSV 192, 2, 93
CMYK 7, 4, 4, 0
LAB 93, -1, -1
PMS 5315C
PLATINUM
#FED110
RGB 254, 209, 16
HSV 49, 94, 99
CMYK 1, 16, 98, 0
LAB 86, 5, 84
PMS 7408C
GOLDEN
PROPORTIONATE COLOR APPLICATION
SHADES
Color shades can be made exclusively from the secondary palette colors and only with the percent values specified below.
They can be used as additional accents, but should be used sparingly and only for web. Example applications include slices in charts and graphs and solid color fields or overlays.
REVOLUTION
#4F5B70
REVOLUTION 80
#828EA3
REVOLUTION 60
#9BA7BC
REVOLUTION 50
BLOOD
#5A0000
BLOOD 110
#8D2E30
BLOOD 90
IDENTITY
SEAL
LOGO MARK
LOGO-TYPE LOCKUPS AND VARIATIONS
EXTRA WIDE
STANDARD
AVATAR
DO'S AND DON'TS
-
Please do not recreate the logo, mark, logotype, or any of the elements within the identity system.
-
Do not recreate or adjust the type; each lockup has manually kerned letterspacing.
-
Do not recolor an identity element.
-
Do not stretch, rotate, or skew the identity or type forms.
-
You may scale any element but consider using an identity element appropriate to the width, height, and scale of the context.
-
Ensure there is appropriate contrast between the identity element and the background.
-
Observe clearspace requirements, regardless of co-branding or context.
-
Do not place art or other typography on top of the logo or mark.
-
You may choose to include a solid white stroke around the perimeter of any identity, which may not be any thicker than the inner red band that connects to the horse; it must be outset.
SEAL CLEARSPACE GUIDELINES
MARK CLEARSPACE GUIDELINES
50% transparency against platinum
Min 85% transparency against primary or secondary colors
Adjust down to 5% opaque to ensure good contrast with overlayed type
STARFIELD
While Central New Jersey is steeped in the rich history of our nation and our sport, we're also the birthplace of new stars. The starfield pattern can be used as an accent or as a field, without typesetting, as a separator. For other placement types, please seek guidance.
ASSET LIBRARY
If you have been granted access to the asset library, click the button below to log in. You'll find source EPS files for most artwork as well as high-quality PNG renderings, with transparencies — most are scaled at 2000px wide.
If you'd like access to the library of assets, get in touch.