2025 WPSL & USL2 Season Passes On Sale Now.
SPONSORSHIP ONBOARDING
WELCOME TO THE CLUB
We're thrilled to have you as an essential member of the RCNJ community and we want to help you get the most benefit from your sponsorship. Please review each section below and follow the steps to supply the necessary information. You can supply them in one email or separately.
If you have any questions, please contact our marketing department:
Jeremy Ryan
+1 (551) 587-8324
1. SUPPLY YOUR LOGO IN A HIGH-QUALITY FORMAT
Please email your logo art in EPS, AI, or SVG format as vector art. A raster (pixel-based image) file will not work for most sponsorship applications like fields boards or print.
Send to: jeremy@realcentralnj.com
WHAT IS VECTOR ART?
Vector images are made up of numerous individual, scalable objects, each defined by a mathematical equation. A series of geometric shapes are created by these equations, rather than pixels, rendering a non-resolution dependent image. This gives our designers the ability to resize your logo without the loss of image quality. This is incredibly valuable since your logo will need to be clear and visually appealing in many different places and contexts.
2. SUPPLY YOUR BRAND GUIDE OR GUIDELINES
If you have a brand guide or even just simple guidelines you'd like us to consider as we promote your business or organization, please supply them to our marketing department.
Send to: jeremy@realcentralnj.com
WHAT ARE BRAND GUIDELINES?
Brand guidelines tell other marketers how to treat your business and business assets in media, such as:
Logo treatment and clearspace guidelines
Tagline, brand voice, and tone
Color palette including WebHex and CYMK values
Typography and fonts
3. PROVIDE ANY REQUIREMENTS FOR A PRESS RELEASE
If your sponsorship package includes a press release, please tell us if you have particular things about your business that you'd like to highlight. The release will be published on our website and we will make announcements on our social media channels.
Additionally, if you have contacts at specific media outlets, please coordinate your activities with us so that we don't overlap communications to specific publications.
Send to: jeremy@realcentralnj.com
WHAT ARE SOME KEY ELEMENTS TO INCLUDE IN A PRESS RELEASE?
Aside from the narrative about our sponsorship, you may wish to reference:
A key feature or focus of your business, such as your mission statement or brand pillars
A URL or link to an app
A statement about your investment in the community or a target audience — you'll get the most benefit by identifying which of your audience(s) overlap with ours.
4. PROVIDE PRIMARY MARKETING CONTACT INFORMATION
Please tell us who is the primary contact to coordinate all promotional activities related to your sponsorship. This is only for internal communications and will not be shared publicly.
Please supply all of the methods of contact, but also tell us which method you prefer.
Send to: jeremy@realcentralnj.com
WHAT TO INCLUDE?
Full name
Phone number (cell preferred)
Email address
Social media handle (if you prefer social DM)
5. PROVIDE URL AND SOCIAL MEDIA HANDLES
As we announce our partnership on social media and follow with other communications, and when we link to your business on our website, we want to reference your business appropriately. Please supply the one URL and the correct social media handle for each channel where you maintain an active presence.
Send to: jeremy@realcentralnj.soccer
WHAT TO INCLUDE?
One URL to use across all communications; it can be to your website or an app or any other online destination.
Facebook page
Twitter handle
Instagram handle
LinkedIn company page
TikTok handle
SPONSORSHIP BENEFITS
Don't forget, you'll enjoy sponsorship benefits beyond the promotional activities. You'll receive communications about these benefits by email, but please reach out if you have questions. If you'd like to review the full benefits for each type of sponsorship, you can view them on the sponsorship page.